Matt Eliot of GAMEDAY STRATEGIES Joins SP Athletics as Allied Partner
OVERLAND PARK, KAN. – June 19, 2025 – SP Athletics is proud to announce Matt Eliot, Founder and Principal of GAMEDAY STRATEGIES, as its newest allied partner. This partnership brings added strength to SP Athletics’ mission of delivering strategic, results-driven support to collegiate athletic departments.
Matt brings a rare combination of strategic vision and operational know-how. His leadership at George Washington, building the guest experience program and delivering record-breaking licensing revenue, reflects his ability to drive results across departments. From equipment and vendor management to fan engagement and revenue strategy, Matt’s passion for the gameday environment makes him an incredible asset to our work and our partners. — SP Athletics Co-Founder and Partner Tom Jacobs.
Through GAMEDAY STRATEGIES, Eliot offers athletic departments a tailored, high-impact approach to enhancing their gameday environments. GAMEDAY STRATEGIES benchmarks current operations, identifies critical gaps, and outlines actionable methodologies to close them. Whether it’s a full top-to-bottom review or a focused look into a specific area, each engagement is customized to meet the unique needs of every department – with one goal in mind: elevating the gameday experience to the highest level.
I’m thrilled to be named an allied partner of SP Athletics. I’m grateful to Tom Jacobs, Jon LeCrone, and Steve Snodgrass for inviting me into SP Athletics’ network of partners, advisors, and allied partners, and look forward to working with this team of experienced and highly talented industry leaders. — Matt Eliot.
Eliot, a Yale graduate and former student football manager, lives in Washington, DC, with his wife and is a passionate advocate for animals and specialty coffee.
With Matt Eliot joining as an allied partner, SP Athletics continues to build a best-in-class network of innovators, experts, and leaders committed to elevating the student-athlete and fan experience.
