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ABW 2019


Alfred B. White is the Founder and CEO of ABW BUILDING BRIDGES, a collaborative sports firm, serving as your connection to the sports world. He helps facilitate relationships, collaborates with athletics leaders, and helps companies establish themselves in the collegiate sports market.

White is personable, creative, energetic, and experienced sports administration executive with over 40 years of progressive experience in intercollegiate and professional athletics administration. Prior to opening his consulting firm, he held positions as an NCAA administrator, Division I Commissioner, President of a professional sports franchise and Senior Director of Marketing and Strategic Partnerships for the College Football Playoff (CFP). He is a highly effective strategic planner, team builder and implementer; adept leader in administration, special initiatives, organization, and supervision/management.

Through his impressive experience he has built relationships with all the major media outlets, is highly connected with corporate partners, and understands the unique dance that needs to be done during negotiations.  All of this and more is what makes him an extremely valuable asset to our Network of Allied Partners at SP Athletics.

White graduated from Texas Tech University with a BGS in Telecommunications. He and his wife, Judy, have recently relocated to be near family in Leawood, Kansas.