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Vice President, Collegiate Sports


With over 20 years of experience working in the sports and entertainment industry, Lee has served in a variety of roles at the University of Wisconsin-Madison, the National Collegiate Athletic Association (NCAA) and within the minor-league sports landscape. In his current position, he serves as Assistant Athletic Director for Internal Operations at Butler University.

Working on the NCAA Championships and Alliances staff, Lee served as an associate director on the Division I Men’s Basketball Championship and Branding/Fan Experience teams for six years. In that capacity, he had oversight of the creative development and operational planning of the in-venue fan experience for NCAA’s March Madness and Men’s Final Four. In addition, Lee supported numerous other championship planning teams to strategically integrate the goals of the NCAA Corporate Champions and Partners, while maintaining national office brand consistency to maximize the student-athlete and fan experience.

Notable sport administration support also included the Division I Football (FCS), Division I Men’s Ice Hockey (Frozen Four), Division I Men’s Soccer (College Cup) and Men’s Lacrosse Championships. Lee has also supported the game production and media operations staff at seven Rose Bowl Games and two BCS National Championships.

Following his time at the NCAA, Lee joined the leadership team with the Indy Fuel ECHL minor league hockey affiliate of the NHL’s Chicago Blackhawks and AHL’s Rockford IceHogs prior to their inaugural season. Lee’s efforts focused primarily upon the continued growth of the organization’s positive presence in the community, while delivering an entertaining and high-quality fan experience to further develop awareness for the integration of professional hockey back into the region for the first time in a decade.

Lee received his undergraduate degree from the University of Wisconsin-La Crosse College of Business (marketing) and was a four-year member of the men’s basketball team. He has also earned master’s degrees from Ohio University’s School of Recreation and Sports Sciences (coaching education concentration) and from Butler University’s Andre B. Lacy School of Business MBA program (leadership concentration). Lee resides in Indianapolis, Indiana.